Wincanton

Case Study 1 - Water Industry

Objective:

To consider diversifying into the mains Water industry.

Approach:

The mains Water industry was researched through a combination of desk-based and primary research to identify the following information:

• Main water companies operating in the industry.
• Logistics providers operating in the industry, their clients and operational information and their respective contract renewal dates.
• Supply Chain map of how components get from the manufacturer to their final destination including warehousing and distribution.
• Developments in the market sector.
• Legislation.
• Opportunties.

Result:

A report was presented on the mains water industry detailing all opportunities for business growth. As a result, Wincanton diversified into the Water industry and have acquired contracts.

Testimonial: 

“Information on our customers, their markets, current trends and future needs is critical to being successful. Art of Research has and continues to be a strong provider of such intelligence, demonstrating both collation and interpretation skills to a very high standard.”
(David Fawcett, Group Development & Communications Director)

Case Study 2 - FMCG Spain

Objective:

To identify whether Spain remains to be an attractive Country for increased business in the FMCG industry.

Approach:

The FMCG industry was divided into its market sectors and desk-based research was undertaken to identify the following information:

• Size of the market sectors.
• Forecast for market sector growth or contraction.
• Developments in the market sectors.
• Manufacturers operating in the market sectors:
  • Manufacturers market shares.
  • Whether the manufacturer is growing or contracting in the market sector.
  • Distribution centre locations.
• Opportunities within the market sector and with each manufacturer.

Result:

A report was presented by market sector clearly identifying all opportunities in each market sector and with each manufacturer. As a result, Wincanton decided to cease some of its operations in the country.

Testimonial:

“Information on our customers, their markets, current trends and future needs is critical to being successful. Art of Research has and continues to be a strong provider of such intelligence, demonstrating both collation and interpretation skills to a very high standard.”
(David Fawcett, Group Development & Communications Director)

Case Study 3 - Home Delivery Market

Objective:

To validate a potential acquisition in the Home Delivery Market.

Approach:

A home delivery company was researched to identify the following information:

• Financial information.
• Key people.
• Market sectors served.
• Clients.
• Number of distribution centres including locations and operational information.

Result:

A report was presented detailing 3 companies that were potentials for acquisition.

Testimonial:

“Information on our customers, their markets, current trends and future needs is critical to being successful. Art of Research has and continues to be a strong provider of such intelligence, demonstrating both collation and interpretation skills to a very high standard.”
(David Fawcett, Group Development & Communications Director)

Case Study 4 - Mobile Phones, Books & Entertainment Market Sectors

Objective:

To grow the retail division by identifying opportunities in the Mobile Phones, Books and Entertainment market sectors.

Approach:

Each market was researched using a combination of desk-based and primary research methods. The following information was identified:

• Size of the market sector.
• Forecasts for growth or contraction.
• Supply Chain map of how products get from the manufacturer to the reatilers' stores including all its constituent components.
• Developments in the market sector.
• Logistics providers operating in the market sectors, their clients and operational information and their respective contract renewal dates.
• Opportunities.

Result:

A report was presented on each market sector detailing all opportunities for business growth, both organically and through acquisition. As a result, Wincanton are considering a potential acquisition and have established excellent relationships with target customers.

Testimonial:

"We have used Art of Research many times to research new logistics markets and services. They are quick, efficient and accurate in the work they do. They always go a step further and add value in terms of new approaches and fresh ideas. I would recommend Art of Research to any organisation that needs fast, reliable and accurate information."
(Les Flanagan, Managing Director - Retail Operations)