Northgate

Objective:

Pullman Fleet Services was seeking to grow its business in a number of market sectors and they needed Art of Research to research a number of companies and identify opportunities.


Approach:

A number of companies across a number of market sectors. These companies were telephoned and desk-based research undertaken in order to obtain information on:

Name of key decision-maker including contact details (address, telephone number, mobile number and email address).
Number of commercial vehicles
Whether Fleet Management & Maintenance is in-house or outsourced and if applicable, contract renewal dates.
Whether the company is satisfied with its current provider and identifying areas of dissatisfaction.

Result:

Detailed information on companies was provided that exactly met their requirements including numerous opportunities for business growth.