Norbert Dentressangle

Case Study 1

Objective:

To grow the food retail part of the business.

Approach:

Art of Research divided the food retail industry into its various market sectors. Each market sector was researched using desk-based research methods to identify the following:

Size of the market sector.

• Forecasts for growth or contraction.
• Developments in the market sector.
• UK manufacturers operating in the market sector.
• Logistics providers operating in the industry, their food retail clients and respectivecontract renewal dates.
• Opportunties.

Result:

An industry report was presented, split by market sector with all the opportunities for growing the business in each market sector.

Case Study 2

Objective:

To Research the Electricals and Electronics Market to understand which sectors are growing and identify the key manufacturers including key decision makers and their contact details.

Approach:

Art of Research split the electricals and elecronics market down into its sub-sectors.  Each market sector was researched using desk-based and primary research methods to identify the following:

• Overall market size.
• Sub-sector sizes and forecasts for growth.
• Top 20 UK manufacturers operating in the market.
• Identification of the key decision markers in each manufacturer along wih their contact details (address, telephone number and email address).
• Contracts coming up for renewal in the market

Result:

A market report was presented, split by market sector with the top 20 manufacturers and their key decision makers.